Will TikTok’s growth trajectory continue upwards in 2023, or will reports of harmful trends, connection with the CCP, and the continued replication of its features stop some users from downloading the app? ![]() Though even then, TikTok’s growth has already far outstripped Snap in overall usage. But it’s another trend to watch, and it’ll be interesting to see if there’s a shift away from TikTok, or whether its growth is actually restricted to younger audiences, much like Snapchat. That might not mean anything major as yet - and I definitely don’t think it suggests that TikTok is losing audience attention. ![]() ![]() A growth plateau, to some degree, is expected, given overall downloads of the app over time, but it’s worth noting that Meta’s apps have continued to see download momentum, as TikTok has begun to slow.
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